The idea that brings about ReFormi, the social networking service is generated from the increasing number of young and single professionals and college students. According to them, the difficulty in dating or matching a date is generally caused by various reasons ranging from high workload and limited leisure time, rare opportunities and channels for social purpose, high social lost due to increasing consumer price, and individually less attractive personality and appearance for certain groups.  

ReFormi aims to address these difficulties. Unlike traditional and simple social networking sites, ReFormi boasts on providing users an online-to-offline platform and finding a perfect match to the users with its strong database analysis capability. More than a dating application, ReFormi serve its users with offline value-adding module by offering personality and appearance strengthening tutorials, dating skills seminars and gathering and meet-up. In addition, partnerships with and sponsorship from restaurants, organizations and training institution, etc. would give users improved networking experience.